Welcome to Momentum Foods

Momentum Foods is a leading, independent wholesaler, importer and manufacturer of speciality food products including gourmet, vegan, organic, fructose friendly, kosher, as well as a large range of ‘free from’ products, including gluten free, nut free and dairy free.

Our small family business began with Simply Wize, a brand dedicated to developing and sourcing delicious gluten free products.  When the founder Shimon Weizman and his three daughters were diagnosed with coeliac disease, they recognised a need for good quality, great tasting gluten free food.

Since then Momentum Foods has expanded to not only develop and produce the best quality products, but to also distribute for leading Australian and International speciality manufacturers.  We pride ourselves on maintaining a close and personal relationship with all the companies we represent, delivering results for each and every brand without compromising on service.  Our head office and warehouse are located in Melbourne, Victoria and we have sales representatives in New South Wales, Victoria and Tasmania and distribution agreements in other states.

Our mission is to become known as the solution for small to medium manufacturers in Australia and overseas who are looking for increased distribution coverage in Australia.  Whether you have a small shop, health food store, supermarket, or are a manufacturer seeking to promote your product range - we have a range of options to suit you.

We supply to Coles, Woolworths, Aldi, IGA, David Jones, Myers, Costco, Independent health food shops, fruit shops, butchers, speciality stores,hamper companies as well as a growing export market.

Simply Wize is a leading brand in gluten free products.  Our small family business began after the founder Shimon Weizman and his three daughters were all diagnosed with coeliac disease, and they did not want to miss out on all their favourite food. Shimon’s goal was to ensure that all those with coeliac disease could enjoy the same range of delicious food as everyone else.  At Simply Wize, we pride ourselves on producing and sourcing high quality, unique, great tasting gluten free products from Australia and around the world. At Simply Wize we want to ensure coeliacs don’t have to miss out on anything!

Simply Wize is the of the major sponsors of the Gluten Free Expos around Australia.

Our range includes: Crispbreads, Deli Wafers, Grissini, Bread Mix, Gnocchi, Pasta Sauces, Corn Snacks, Biscuits, Christmas cakes and puddings and a range of ready made frozen products including Puff Pastry, Spring Rolls & sweet and savoury pastries.

We also have a delicious range of gluten free treats in our Simply Wize Irresistible Gluten Free confectionery range including Marshmallows, Snakes, Milk Bottles, Bananas, Strawberries and Cream, Choc Honeycomb, Jelly Beans, Jelly Babies, Fruit Salad, Sour Mix and Party Mix.

Most of our products are also Fructose Friendly including the pasta sauces, gnocchi, bread mix, biscuits, crispbreads, grissini, deli wafers and corn crunch.

Shimon Weizman bought the small company of Trentham Tucker in 2011.  It has now grown into a highly sought after gourmet brand that produces delicious, high quality products.  Our range continues to grow and now includes crispbreads, lavosh, traditional style Sienna Panafortes, Christmas cakes and puddings, fudge, jams, granola and nuts, all  in a wide variety of flavours.  Many of our products are featured in specialty hampers.

Our products are ranged in Myers, David Jones, Coles, Woolworths, IGA stores, Independent health food shops, fruit shops and specialty stores.


Wize Pantry sources a range of great tasting products including pretzels and rice snacks.  We ensure that our products are of the highest quality and the best taste!

Irresistible Gluten Free Confectionary was founded by Dr Sue Shepard to enable coeliacs to enjoy and not miss out on any delicious sweets and lollies, including old fashioned favourites such as milk bottles, bananas and snakes.

In 2019 Momentum Foods began distributing the brand and now these treats are widely available for all to enjoy.  Not only are they gluten free, but they are also fructose friendly, egg free and do not contain any artificial flavours or colours. Recent additions to the well established range include sour mix and marshmallows.